My daughter uses her robe every day. She no longer complains to be cold like she used to be after bath time. A regular towel does not offer the same amount of isolation, drying and comfort. I can not rush her to get dressed. I feel comfortable knowing shes warm in the bathrobe. The bathrobes are of excellent quality and hold up great. After every day use, once a week washing, they look just like they did on the first day of purchase. The material is soft and durable. Cannot recommend them enough.